The Glossary

Behavior

Sunk Cost

Money already spent that shouldn't drive the next choice.

In plain language

What you've already paid is gone regardless of what you do next. The only useful question is what the next dollar should do.

Why it matters

It keeps people paying for things they stopped wanting years ago.

Put it to work

Own more. Owe less.

Every word here shows up in a real decision. Run your own number, or get the next one in The Letter.

Related words