Behavior
Opportunity Cost
What the money could have done instead.
In plain language
The real price of a purchase isn't only the sticker. It's the sticker plus everything that money can no longer do.
Why it matters
The ownership calculator exists to make opportunity cost visible before you decide.
Put it to work
Own more. Owe less.
Every word here shows up in a real decision. Run your own number, or get the next one in The Letter.